3 insights for creating your website as an independent professional [Wise Wednesdays]

Mainstream entrepreneurship views digital technology - like a website - as a tool for marketing and sales. I’ve had some time to think about it as I’m redesigning my own website (it feels like it’s time!) and view it somewhat differently. Designing a website can trigger all sorts of feelings - I’ve seen this many times. It can bring up procrastination, fear of visibility and soak up a whole lot of time, energy and money if not stall the whole initiative. This is counterproductive if you’re trying to operate as an independent professional. Hiring someone doesn’t always solve the problem and can make it more complicated. What I’ve found most helpful (and helps me spend less time on my website and more time on the work I love) is to think about the website as an aid to conversation. Here are 3 things I’ve learned about a holistic approach to websites as an independent professional: 1. Your website is a support for you (not a distraction or drain of your precious energy) Don’t spen...